Enlisted the help of some well known ‘Tokyo Vice’ Yakuza actors to help show off the benefits of Canva’s unbelievable design tools.
Directed by Kai Sandy
Music video for Khruangbin - Hold Me Up. The budget for this one was on the tiny side so we focused on some tiny tiny things. Me and Felix Heyes flew to Beijing for one day to meet the a Khruangchilla who loves to ho.d things up. It all wasn’t possible without the late nights and positive editing energy from Jacob Kim. Thanks to all the friends and family for the footage 🐭🎸😘
I directed two fifteeners to promote Durex’s condoms that make sex ‘last longer’.
The spots ran during the ad breaks of the Premier League and NBA matches.
In 2021, China limited under 18’s to gaming just 3 hours a week 🤯 cos they were getting too sick at League of Legends and pissing off the gov.
For 🔸OMEN, a gaming company, we celebrated gamers who turned 18 and ‘welcomed them to gamerhood’ with a birthday gift. The gift needed to mark the occasion forever and be something gamers would love. At the time, most 18 year olds were investing their limited cash into crypto, so it was easy… an NFT.
575 frames were minted from this 'gamer-bday-bar-mitzvah-lord-of-the-multiverse-leveling-up' animation created by the incredible Joe ‘the snake charmer’ Melhuish. Mysterious gift boxes🎁 and gaming's biggest influencers 🕹️helped us give it all away over social.
In 2020, Nike partnered with League of legends after witnessing millions of gamers riddled with health problems, including pro gamer UZI (featured in the film) retiring at the age of 23.
The aim was to win players hearts by mixing gaming elements with sport, before more serious diabetes destroying initiatives kick in.
Directed by Adam Liu.
Dop - my man Allen LV.
Japanese teenage girls are overwhelmed with pressures to be perfect. Through a time traveling adventure, a stressed out girl escapes these pressures with the help from past and present athletes.
Directed by the beautiful moon whisperer, Georgia Hudson.
Music Video I directed for Elderbrook’s ‘My House’.
It’s not what you got, but who you got that matters in the end.
The famous choreographers turned actors David Yeyin & YeZheng were absolute heroes, along with all the cast & crew.
Khruangbin wanted a music video that would make people smile, the band were open minded as to how we got there. After listening to the track a few times we couldn't sit still. It was clear the video needed some sort of happy movement.
We found the happiest lady in China and told her you don't need a real hoop to hula.
Unreleased music video for Ssaladd.
Along with Andy Dawes we tried to make the idea of a human lavalamp work in film for over 10 years. This is the closest to success we’ve come.
Sick type by Nicky B.
Akwafina did not agree to be in this. She is placeholder for now. Thanks though.
Beijingers are known for talking a lot of shit. Beijing 99 was an event to find and officially rank the top 99 amateur ballers in the city and put a stop to all the talk.
We designed and created 99 one-of-a-kind jerseys. Ranked 1-99. A four week tournament saw ballers move up and down the ranks until we had our final 99.
The jersey design was inspired by an ancient military ranking system from the Ming and Qing dynasties. Rank badges featured different mythical animals and were embroidered on robes. Each rank was a different animal and color. The Emperor wore a golden robe with a dragon.
The event made the news and some jerseys ended up on the Chinese eBay for thousands of pounds.
ANDY’S: GOLD / CLIO’S: GRAND CLIO / THE ONE SHOW: SILVER / D&AD: BRONZE
Kobe’s work ethic and mamba mentality struck a chord with similarly hard working people in China. Unlike most NBA players, Kobe coached in many different regions of China returning year after year. This film is a thank you letter to Kobe on his birthday, following his tragic and unexpected passing.
The film launched in Mandarin, but here it is in English. Directed by Francois Rousselet.
Felix and I directed and produced the music video for Khruangbin’s - Time (You and I). It was shot on film, in one long, hand-sandy, hungover day in rainy London. Luckily the Sandcastlers: comedian Stephen K Amos and actress Lunga Anele-Skosana kept the vibes funky all day long.
Big love to the crew and all the people who sent me sandcastle videos in weird places (list on the youtube video).
I used sandcastle elements to design the Khruangbin typeface.
I directed IKEA China’s Spring launch film. I used a Jianzi (asian hacky sack) a bit like how cupid uses his arrows… but swapping the love for some spring freshness.
‘Qiang Diao’ - Chinese for Swagger, confidence, game.
The feeling you get when you leave the gym - that’s ‘qiang diao.’
You can’t buy it.
You can’t fake it.
You have to earn it.
Directed by Finn Keenan (check out his MK music video, you’ll thank me)
Whilst promoting fairly unknown Japanese players to a bigger audience these stories aimed to show how a little decision or change in attitude, can take you a long way.
Mina was given the ‘white flag’ to quit by her family. this freedom to do what she wanted led her to play with more passion.
Ayaka hated to run, but thanks to this negative, she found her place and destiny in goal.
Here’s a private link to the director’s cut of 2 Ikea China spots. Currently unreleased.
Scripts by Matteo & Uty.
Produced by Loft Films.
DOP - Allen.
For the launch of the new Nike React running shoes, we hacked in-store trialling and wired up a game played by running. ‘Reactland’ is an immersive experience installed in stores around China where shoppers would run on a treadmill and become the heroes of a game. Players would control an avatar of themselves running through a fantastical land that represented the attributes of the shoe (soft, light and bouncy). Players would leave the experience with a 10 second video of themselves running through ‘Reactland’ to share on social media.
The game was originally installed in Beijing, Shanghai, Chengdu and Guangzhou where 48% of players, bought the shoes. It was later adapted for Berlin and Dubai markets with new animations.
FWA of the Month // FWA People's Choice Award 2018.
BBC News and Washington Post liked it.
A huge number of people in China believe that they suck at basketball because: ‘We eat too much pork and not enough beef’ ‘We drink less milk then the Americans.’ And ‘Our schoolwork is too intense’.
We got characters to mock these ridiculous excuses.
In China the expectations of how a woman should behave is more vocal and extreme than in the west. These comments can range from a Dad with good intentions wanting to protect his daughter, to a best friend who is simply blunt and negative.
Director - Ian Pons Jewell // DOP - Mauro Chiarell // Editor - Gaia Borretti.
The film was accompanied by a huge print Campaign. Photographer - John Huet.
China suck at football. The last time they qualified for the world cup was in 2002, where they failed to score. 'China rules' is a vision for what the future of Chinese football could look like, if only teens were to believe.
The ad became a huge talking point in China between believers and naysayers. It became Nike's most watched advert ever, bringing in 263 million views when launched in the semi finals of the 2018 world cup.
Directed by Ian Pons Jewell.
I snuck in to the pub scene and the toe made the six o’clock news.
In 2017 Spurs had a swanky new stadium being built and In the last few years they finished 4th, 3rd and 2nd.
Mat and I thought the 2017 kit launch would look better on the side of building sites in Tottenham that were also 'on the way up'. The scaffolding helped us create a gritty in-progress feel.
I rick rolled myself for a year to become his #1 fan on Spotify.
I’m still waiting for it to be confirmed.
A 6 metre arm made of 2,500 hands.
My housemates and I (King Zog) built a sculpture for Secret Garden Party festival. Working with INT Works the brief was to make something that you would interact and have photos with.
We sat in our sweaty pants for three days inflating 2,500 rubber gloves and then attached them to a scaffolding/wood/mesh frame. The gloves were arranged to read 'FEEL' but people didn't need any encouragement to run up and motorboat it.
The new Phantom boots were aimed at strikers to improve players instincts, control and precision.
We created the phantom games, an interactive experience that tested players abilities on those attributes. The best performers then went head to head in small sided matches in the middle of the experience.
Nike's latest running campaign showed how running can make a difference and make the world go round. I was briefed to create a stunt in China to promote that message.
The Metro City Building in Shanghai was obviously globe like...
We built a huge 5 meter invisible screen on top of the spherical building. When someone ran on the treadmill opposite the globe, they were live mapped on top of the building.The treadmill was synced to an animation of the world spinning. The quicker the person ran on the treadmill, the quicker they made the world go round. Also the camera added 10 pounds.
Famous dudes like 100m sprinter Su Bingtian brought crowds to witness the spectacle. The stunt made the news and created 104million impressions (apparently).
To sell some Vodka to European’s and Russian’s at Christmas time, we developed a Kaleidocycle effect with Silent of Friends Electric that was inspired by a snowflake.
Andy Dawes and I claimed to have got our hands on the last piece of chewing gum belonging to Sir Alex Ferguson. We custom built a display case and listed it on eBay.
Within hours the highest bid stood at £150,800, until eBay stepped in and suspended our account. Before we knew it, newspapers and websites were publishing that the gum had sold for just shy of £400,000. It didn't. In Fergie's words: "Football. Bloody Hell."
'Every apartment is exactly the same, until you... MAKE HOME YOURS.'
Directed by Weareus.
Photographer John Huet.
Cecilia Yeung is a Hong Kong high jumper.
As part of a Nike Women’s empowerment campaign we postered her image as big as possible in her home town.
It made the news.
D&AD student awards call for entries campaign.
The yellow pencil award helps students stand out from the crowd of other eager students. Students are busy and itchy, just like ants.
Along with the boys at King Zog, we whittled ant size awards. Tal Silverman (the ant whisperer) helped capture the poster images.
Chinese basketball hasn’t had a hero since the likes of 6ft8 Yao Ming.
For the Basketball World Cup, we showed a void of a hero in the hope teenagers would want to step up and fill the gap.
I directed some small Nike scripts that encouraged viewers to click the video and get exercising.
Scripts by Aier & Cee. DOP - Jimmy Wong.
Dave's new show 'Taskmaster' involves 5 comedians completing ridiculous tasks. To help launch the show we gave the public the opportunity to experience a task:
Order a pizza without saying the word 'pizza' or naming any of the ingredients.
We set up a budget calling company in the office and if callers successfully completed the task, we delivered them a pizza for free, which arrived in time for the show.
In the two hours the task was live, we had 10,000 calls and 1,000,000 social impressions (apparently).
Couple of puppet vids made on the cheapo, thanks to Kai Sando.
Chinese New Year is full of traditions based around getting good fortune for the year ahead. This CNY we made three films that show in sport… ‘you make your own fortune’.
The incense race is a tradition in small towns where if you’re first to the pit you get good luck for the year.
At CNY people send each other lucky fish stickers.
At dinner if you find the lucky coin in a dumpling you get luck for the year.
12 posters by leading artists for the 2012 Olympic games were unveiled to a largely skeptical public. Editor of Creative Review, Patrick Burgoyne asked Kingston University students - can you do better?
Ours were published in the Observer Newspaper.
In 2017 a show called 'Love Island' swept the nation. Everyone at work wouldn't shut up about it. So I made a video that looked 94% legit and pretended I was going on the show.
I took two days off work and didn't tell my colleagues, friends and family it was a joke. My phone wouldn't stop ringing.
I made this to promote my new website… that was fantastic.
A short film about ice cream man George, on his quest to try and capture on film a rare moment he once witnessed from his van.
This is my signature drawing. A foot going through an English potato waffle. Don’t know why. Keeping my faves here.
I turn matches into pencils. They reduce hesitation and increase danger when drawing.
We pimped an unused/vandalized rooftop and turned it into a free mini golf course for the locals.
Felix and I built this 25ft course. Location - KT2 7SE
We meant to do 18 holes.
Got to work with the crazy energetic Atarashii Gakko and launch some Ai tools for the new flip phone
Bon Voyage ships!
There are 2 rules to building a ship in a bottle:
1 - The glass bottle must not be tampered with.
2 - The ship can be built outside the bottle and erected inside the bottle using string, or the ship can be built inside the bottle using specialist tools.
I have used the same techniques to create bottles that (in my opinion) contain a more interesting subject.
“My laptop is lagging into a .ppt!!!🤬😡🤮”
This is a trending complaint from gamers in China when their laptop performs slow.
So we literally made a powerpoint about why the OMEN 8 Pro won’t lag into a powerpoint. And if you shared it you were in with a chance of winning one.
A low-fi no budget idea leaning into bad powerpoint design and typography.
Myself and Paul Cazgoine hashed these together in the aim of encouraging American kids to chew Stride Mad Intense Gum.
Concept idea - A bridge that looks like a watch. Cross the water in either 30 seconds, 30 minutes, or 6 hours. The hands would be stacked above one another so there’s no leg swiping. Anyone at Rolex interested hmu.
During a stint at Purpose I worked on the branding of a young and highly innovative orchestra. They were keen to see a return to the more open attitudes that prevailed when classical performance was an interactive and raucous affair.
The project won a Gold at the Fresh awards.
In China people communicate on WeChat using stickers (cute GIFs).
I made a 5min copy along workout using the most popular stickers.
A couple of Samsung Ai tool videos starring Ryo Narita (Japan's Leo D) (maybe)
My mum turned 50. I made this image of a man holding 50 balloons made from 50 pressed tulip petals.
Thanks to Dan Jones for the flowers.
With a client budget of £6, Andy and I made this educational video demonstrating the process of making margarine.
With the launch of the iPhone 7, Three wanted to position themselves as the go-to network for data. this also came out around the snapchat era.
It was plastered everywhere like an advertising rash.
My mates Katy and Chloe made an advert for Three mobile promoting the ability to watch stuff on your phone. It involved a creature called a dolphasloth.
I was asked to fuck with the ad to promote new shows available on your phone.
Grab yourself the Pussy Putt 2020.
Only $9.99 at trumpgolf.com/puttitrightinthepussy.
This clever gadget takes photos or videos every time you touch up a quiff.
Every spray gives both a sideways look backstage at the world of fashion, as well as an accurate reflection of the hairstylists process. With Lean Mean Fighting Machine, created for Catwalk by TIGI.
Here’s a video of me touching up Andy.
A secret message to people on trains.
Add a U, move the E and S.
I have a bunch of these t-shirts. Message me if you want one. they aren’t very well made.
Phonejacker loved cracking the code.
Went to Aus to shoot the Matildas 2023 Aussie footy kit. Spent an hour on a beach then it rained so came home.
Orange Christmas TV campaign and game featuring Millidge (left) and Doig (right) who are the Ant & Dec of Romania.
The ending credits translate roughly to say 'It's better together'.
For this campaign we separated this famous duo to bring a tear to the eyes of the Romanian public. We then re-united them in a joyful song 'two of a kind' just in time for Christmas.
On Christmas day we released a look back over the last 10 years of these strange little guys.
Along with these we released a game that needs two people to play. If you did well at the game you could claim twice as much credit for your money. To continue the theme of togetherness and to get on the scoreboard you had to upload a team selfie.
The campaign was Orange's most successful campaign to date and the game was played over 900,000 times.
Animation: Smith & Foulkes
Music: Brains & Hunch
A D&AD commission to bring to life a quote by Daniel Eatock. The Rubber chicken got the wrong idea of the quote.
Orange summer TV campaign featuring Millidge (left) and Doig (right) who are the Ant & Dec of Romania.
Sandcastle film - The ending credits translate roughly to say: 'Get more than you expected.'
Jacuzzi film - The ending credits translate roughly to say: 'Isn't change exciting.'
Animation: Smith & Foulkes
Music: Brains & Hunch
The 'McCallister Home Security train set'. Roughly $49.99 including pp, depending on how far apart we are in the world.
Includes: MJ cut out. 6 metres of track. 4 detachable carriages.
Batteries not included. No refunds.
An interactive installation for Coutts bank. As more penny donations are received the more the image is revealed. Each bank displays a different image from Coutts' historic archive. Video shows a working prototype of 7,200 pennies.
Nominated for the D&AD student awards 2012.
In collaboration with Felix, James & Ben.
Not really sure how this happened. Something about Dwayne’ the Rock’ Johnson’s new bizness venture.
RIPenis
Conkers look a lot like E.T.
No idea what this was about.
This is the meme i’m most proud of.
