China suck at football. The last time they qualified for the world cup was in 2002, where they failed to score. 'China rules' is a vision for what the future of Chinese football could look like, if only teens were to believe.
The ad became a huge talking point in China between believers and naysayers. It became Nike's most watched advert ever, bringing in 263 million views when launched in the semi finals of the 2018 world cup.
Directed by Ian Pons Jewell.
I snuck in to the pub scene and the toe made the six o’clock news.