Beijingers are known for talking a lot of shit. Beijing 99 was an event to find and officially rank the top 99 amateur ballers in the city and put a stop to all the talk.
We designed and created 99 one-of-a-kind jerseys. Ranked 1-99. A four week tournament saw ballers move up and down the ranks until we had our final 99.
The jersey design was inspired by an ancient military ranking system from the Ming and Qing dynasties. Rank badges featured different mythical animals and were embroidered on robes. Each rank was a different animal and color. The Emperor wore a golden robe with a dragon.
The event made the news and some jerseys ended up on the Chinese eBay for thousands of pounds.
ANDY’S: GOLD / CLIO’S: GRAND CLIO / THE ONE SHOW: SILVER / D&AD: BRONZE