Nike's latest running campaign showed how running can make a difference and make the world go round. I was briefed to create a stunt in China to promote that message.
The Metro City Building in Shanghai was obviously globe like...
We built a huge 5 meter invisible screen on top of the spherical building. When someone ran on the treadmill opposite the globe, they were live mapped on top of the building.The treadmill was synced to an animation of the world spinning. The quicker the person ran on the treadmill, the quicker they made the world go round. Also the camera added 10 pounds.
Famous dudes like 100m sprinter Su Bingtian brought crowds to witness the spectacle. The stunt made the news and created 104million impressions (apparently).