Orange Christmas TV campaign and game featuring Millidge (left) and Doig (right) who are the Ant & Dec of Romania.
The ending credits translate roughly to say 'It's better together'.
For this campaign we separated this famous duo to bring a tear to the eyes of the Romanian public. We then re-united them in a joyful song 'two of a kind' just in time for Christmas.
On Christmas day we released a look back over the last 10 years of these strange little guys.
Along with these we released a game that needs two people to play. If you did well at the game you could claim twice as much credit for your money. To continue the theme of togetherness and to get on the scoreboard you had to upload a team selfie.
The campaign was Orange's most successful campaign to date and the game was played over 900,000 times.
Animation: Smith & Foulkes
Music: Brains & Hunch