Dave's new show 'Taskmaster' involves 5 comedians completing ridiculous tasks. To help launch the show we gave the public the opportunity to experience a task:
Order a pizza without saying the word 'pizza' or naming any of the ingredients.
We set up a budget calling company in the office and if callers successfully completed the task, we delivered them a pizza for free, which arrived in time for the show.
In the two hours the task was live, we had 10,000 calls and 1,000,000 social impressions (apparently).