In 2021, China limited under 18’s to gaming just 3 hours a week 🤯 cos they were getting too sick at League of Legends and pissing off the gov.
For 🔸OMEN, a gaming company, we celebrated gamers who turned 18 and ‘welcomed them to gamerhood’ with a birthday gift. The gift needed to mark the occasion forever and be something gamers would love. At the time, most 18 year olds were investing their limited cash into crypto, so it was easy… an NFT.
575 frames were minted from this 'gamer-bday-bar-mitzvah-lord-of-the-multiverse-leveling-up' animation created by the incredible Joe ‘the snake charmer’ Melhuish. Mysterious gift boxes🎁 and gaming's biggest influencers 🕹️helped us give it all away over social.